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Backed by 25 years of research & innovation

We've led the way in healthy ageing science, pioneering discoveries in NAD+ with Niagen®.

  • 30

    Human Clinical Studies

  • 2

    Nobel Prize Winners

  • 50+

    Patents

  • 400+

    Published Scientific Studies

  • 8,000+

    5-star reviews (world-wide)

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THE SCIENCE BEHIND NAD+

Every cell in your body is fueled by NAD+

Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age, lifestyle factors, and stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.

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MEET OUR STAR SUPERNUTRIENT

The #1 NAD+ booster

Discover Tru Niagen, a revolutionary supplement backed by decades of research and proven to increase NAD+ to keep your cells performing at their best.

Powered by Niagen®, our patented version of nicotinamide riboside, Tru Niagen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.

Niagen® is the gold-standard in NAD+ supplements, with 8,000+ five-star reviews from customers across the globe.

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Let customers speak for us

Niagen® vs the rest

Niagen® is the sole active ingredient in Tru Niagen and the only patented form of nicotinamide riboside (“NR”).

Niagen® has been the subject of over 30 human clinical studies and is manufactured in the USA under cGMP regulations, with each batch undergoing purity testing.

Importantly, testing conducted on other supplements claiming to contain NR (without the Niagen® mark), have revealed that the majority contain impurities, are not temperature stable or do not contain any NR at all. The ingredients in these supplements are often produced in China without stringent testing or regulatory oversight.

The only trusted form of NR available in the world is Niagen®.

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