Redefining ageing: Understanding the ageing process
The word “ageing” evokes a wide range of associations. Some people perceive it as surface-level changes like wrinkles or loss of muscle tone. For others, it may signal mild memory loss or other shifts in mental health. Scientifically, all of these things are signs of ageing, but its true definition runs much deeper.
According to the World Health Organization, ageing is really the “accumulation of a wide variety of molecular and cellular damage over time,” which can lead to a “gradual decrease in physical and mental capacity, a growing risk of disease and ultimately death.”
The ageing process starts deep inside your cells, and with NAD+ (nicotinamide adenine dinucleotide).
The connection between NAD+ and ageing
NAD+ is vital to life as you know it. Without it, cells die.
NAD+ is required by the 37.2 trillion cells in your body to produce the energy they need to function properly and is also used to repair and recover from cellular damage.
As you age, your “pool” of NAD+ can be depleted in the face of everyday stressors. NAD+ declines by up to 65% between your early thirties and age 70.
Ageing: The hidden process in your cells
Transform the way you age
Tru Niagen® was created to help you re-energize your 37.2 trillion cells so they can maintain optimal function for longer, and so you can live a healthy life as you get older.
Niagen®, a form of nicotinamide riboside (NR) and our patented active ingredient, may boost NAD+ levels by over 50% (300mg) in most individuals*. With daily use and consistent supplementation, Tru Niagen may maintain baseline NAD+ levels in as little as two weeks.
Backed by a scientific advisory board boasting two Nobel Prize winners and other luminaries across a range of medical disciplines, 300+ published scientific studies, and over 40 patents, Tru Niagen is at the forefront of scientific innovation around healthy ageing.
*Based on 300mg/day.