Free shipping to AU & NZ customers on orders over $100. Free shipping to AU & NZ customers on orders over $100.


Filter by tag:

How We Know NAD Declines With Age?

How We Know NAD Declines With Age?

This clinical study got scientists thinking about NAD and healthy aging.

How We Know NAD Declines With Age

The Massudi article from 2012 is often cited when looking at the potential of nicotinamide adenine dinucleotide (NAD) to improve human health as we age. That’s because there’s a lot of promising research around the connection between lower NAD levels and the aging process as a whole.

Here are just a few of the reasons why teams like Massudi’s are interested in the effects of NAD levels on human health:

  • NAD levels decline by up to 50% in human skin tissue between the ages of 40–60
  • NAD depletion may play an important role in the aging process [1]
  • Preclinical studies show a correlation between lower NAD levels and some age-related health conditions
“A strong negative correlation was observed between NAD+ levels and age in both males and females.”
         — MASSUDI, H., ET AL., 2012


Read all the science and research surrounding NAD at:

Answering The Big Questions About Aging

Answering The Big Questions About Aging

Few of us question why we age. We want solutions and we want them now. How do we get rid of our grey hairs, treat wrinkles, and ease the pain in our aching joints? While it’s true we haven’t invented a way to time travel (yet), recent research shows the best way to understand what’s happening on the outside is to look within.

Answering The Big Questions About Aging

Can I stay feeling young even as I age?

Maybe this is obvious, but there’s no miracle pill that reverses aging. All the common advice we hear about staying physically active, mentally stimulated, and socially engaged is true. A large body of research indicates that healthy aging is a function of our genetic makeup and staying active. The jury is still out on whether staying positive helps. It definitely works for some people (while others seem to thrive with a bit of a chip on their shoulder).

That said, there’s no single type of activity that’s best for everyone. Exercises like dance, yoga, walking, hiking, running, swimming, and biking are all good. Certain supplements may help with muscle recovery (making it easier to stay active), or provide that extra energy boost we need to stay alert or get out of the house. But when it comes to healthy aging, it’s in the doing.


Do wrinkles mean I’m aging faster than somebody without them?

Aging of the skin has a great deal to do with our environment, which is why most dermatologists and skin experts recommend moisturizing and staying out of the sun. Skin wrinkles are caused by changes to the layers of the skin, and a decreased quality of those cells. In some layers, keratinocytes, a type of skin cell, are to blame for wrinkles. In other layers, collagen proteins are to blame. Either way, there is no evidence to support that skin aging happens at the same rate as the rest of our body’s tissues, but there isn’t much recent work done yet in this area.

Why do we age at all?

Researchers have identified several aging hallmarks, and if we can understand how they all relate to one another and what they have in common, it could help us age better. Here are three key hallmarks:

Put A Cap On It: Telomeres

If you follow the science around healthy aging, you’ve probably heard of telomeres. These tiny regions protect the ends of our DNA from damage. They function like little caps. But like the rest of our DNA, telomeres get old. This causes them to degrade, decline, or take on harmful behaviors. Our cells can only survive for as long as telomeres allow them to.

The Price Of Power: Oxidative Damage

Most of the energy our bodies produce depends on oxygen consumption in our mitochondria. But this energy is not without cost. These reactions also create what’s known as reactive oxygen species, which can damage our cells and tissues.

Stuff Happens: Genomic Instability

This aging hallmark is common in every organism. It’s a result of accumulated DNA damage from years of cells dividing and being exposed to environmental factors. Our innate ability to replicate and repair DNA is remarkable, but sometimes that damage goes unnoticed and gets passed onto new cells. This creates an imbalance, or genomic instability. But it’s our ability to protect DNA in the first place, before it replicates, that keeps our cells working well and helps prevent health problems.

Do we really start to die the second we’re born?

Nobody really knows for sure when we begin to age. One group of scientists reported that decline in cognitive function becomes noticeable in our early twenties, suggesting it may begin even earlier than that. Another measuring point is what the scientific community refers to as biological maturity, which happens after puberty. That’s when our bodies have completed our development into adults, and may begin to age. 

Most of the hallmarks of aging aren’t even measurable until mid-life or after. This isn’t to say there aren’t changes happening at a molecular level. But until a certain point, those changes go unnoticed.

Is there any way to age better?

It’s pretty clear now a certain molecule that is crucial to our health, also declines as we age. This molecule, known as NAD (nicotinamide adenine dinucleotide), is one of the few compounds that connects all of these hallmarks of aging. NAD is not only required for things like controlling reactive oxygen species, but also promoting telomere function and genomic stability.

In 2004, Charles Brenner—our Chief Scientific Advisor—discovered nicotinamide riboside (NR) as a vitamin that increases NAD. He later discovered this vitamin encouraged NAD to continue promoting telomere function and genome stability, which extended lifespan in yeast. It stands to reason that maintaining youthful NAD levels may also help us maintain that youthful resiliency as we age.

When it comes to our health, it’s tempting to reach for temporary fixes. While some aspects of healthy aging are outside of our control, many of them are within our grasp. If we really want to age better, we have to view it like an investment. Putting in different amounts over time as needed, and collecting on it later. We don’t have to change everything overnight, but we can start somewhere and we can start soon.

8 Ways Your Body Makes Energy You've Probably Never Heard Of

8 Ways Your Body Makes Energy You've Probably Never Heard Of

Next time you’re feeling low on energy, don’t turn to caffeine, turn to ATP. 

Next time you’re feeling low on energy, don’t turn to caffeine, turn to ATP

Energy is life. Our bodies are an intricately complex system built for the essential work of generating and dispersing energy. And our mitochondria are these little energy-making machines inside almost every single one of our cells. But believe it or not, we’re the ones in control of how much energy they make. Our lifestyle habits have a huge effect on how much energy our cells create. The more active we are, the more energy our cells require, which then causes our mitochondria to increase its density to match those needs. But the reverse is also true. A sedentary lifestyle can signal to the body to create less energy, and actually inhibit our body’s natural production of its most vital energy resources.

Here’s a glimpse at what’s going on at a cellular level when it comes to energy. 

1. MitochondriaMitochondria, the powerhouse of the cell

You may remember these being referred to as the “powerhouse of the cell,” and it’s true. Without these little “organelles,” we couldn’t turn food or drinks into the energy we need to survive. 

2. The Matrix

This “mitochondrial matrix” is where we release stored energy.

The matrix is real, it’s a gel-like material, and it’s inside of every single one of your cells (with mitochondria). This “mitochondrial matrix” is where we release stored energy.  

3. Citric Acid Cycle

Citric Acid Cycle

This series of very fortunate chemical reactions is used to release some of that stored energy in the matrix. It’s so important, it goes by two names (aka the Krebs Cycle). 

4. Prokaryotic Ancestry

Even our cells have an ancestry, in this case specifically our mitochondria

Even our cells have an ancestry, in this case specifically our mitochondria. These leftover bits from the single-cell, simple organisms are the reason why mitochondria can divide and replicate themselves independently of the cells they’re in. This allows the mitochondria to adjust their shape and structure depending on our cell’s metabolic needs.

5. Fission

When mitochondria divide, it’s called fission - Tru Niagen

When mitochondria divide, it’s called fission, and it’s just one of the many ways they maintain our cells’ ability to create energy.

6. Adenosine Triphosphate (ATP)

Adenosine Triphosphate (ATP)

This molecule IS energy. Whenever you’re tired, you don’t need more caffeine, you need more ATP. Creating it is basically a highly advanced, microscopic game of hot potato. Our cells toss electrons from the carbs, fats, and proteins we consume over to oxygen molecules. Which allows the other essential ATP creation processes to complete. 

7. Nicotinamide adenine dinucleotide (NAD)

This molecule is found in every living cell and helps generate ATP

This molecule is found in every living cell and helps generate ATP. NAD is an essential part of the process, but also changes in supply depending on our lifestyle habits and needs.

8. Cellular Respiration

This complicated multi-step process uses ATP, the Citric Acid Cycle, and NAD to continually break down sugar

This complicated multi-step process uses ATP, the Citric Acid Cycle, and NAD to continually break down sugar from our food and drinks and turn them into the energy we need to stay healthy. 

Energy creation begins and ends with our cells. 
Sure, daily exercise is great for that midday boost and sometimes we only have time for a caffeine rush. But if we really desire to feel more energetic throughout the day and for the rest of our lives, we shouldn’t settle for a quick fix. We need to pay attention to the parts of our bodies that create that energy and find better ways of giving them the resources they need to function at their best (so we can too).